In a special three-part series, here at CityNews we’re pleased to
introduce readers to the work of Rick Harrison. Harrison is the
President of both Neighborhood Innovations, LLC and Rick Harrison Site Design Studio
and has designed over 650 neighborhoods in 46 states and 12 countries.
Throughout his career he has worked extensively with land developers,
builders, municipalities and educators throughout the United States and
overseas and has become an industry leader in Land Planning, Civil
Engineering, Land Surveying, Land Development and Computer Software
Development. Below is part three, the final installment:
If you missed part one, click here. Part two can be viewed here.
Prefurbia, Part Three –A new way for Cities to Grow and Regulate.
By Rick Harrison
For the first five years that we began our venture into a new era of planning, we took every job that came through our door, only to discover that many developers used us because they believed that “coving” would save them money and maximize their profits.
Let’s call these developers “A” types, those that see building a lot as a means to a profit, not as a foundation for many generations of families to live within. The “A” type developer did not build our designs with any architectural controls or any landscaping themes. Often our beautifully rendered designs became filled with vinyl-sided homes, and their only architectural theme was a prominent three-car garage door, and perhaps a bush at the front door stoop.
Because there is a considerable delay from a developer walking in our door to the approval process and on to the development of a site to a point of maturity, it took about 5 years to discover that we had many neighborhoods with a great plan that looked awful on the ground. Worst yet, not only was our name on the plan, but these projects could be pointed to as an example for those competing with our methods.
So we decided to fire all type “A” developers and only work with those that wanted to harness the new methods to create better neighborhoods and not just cheaper projects. We will call these type “B” developers.
As the type “A” developers brought new jobs in, we told them we would not work for them anymore. We explained that their lack of architectural controls cheapens their lots and could destroy their profits if a developer nearby offered a neighborhood with the value of an architectural theme. I had caught their attention. I went on to explain that if we reduce the infrastructure 30% because of our methods, these costs savings should be applied to site amenities such as gazebos, and extra landscaping to spread more “value” throughout and reduce absorption rates (lots sell faster). Something amazing happened: I was able to convert most type “A” developers into type “B” developers!
Instead of decreasing the demand for our services by only taking on type “B” developers, we had experienced a considerable increase in business.